What is SEO ! (Search engine optimization)?
SEO stands for Search Engine Optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as organic listings.
Okay, let’s translate to English. Here I go to that:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “vegan lasagna.”
How search engines work
Search engines are like libraries for the digital age.
Instead of storing copies of books, they store copies of web pages.
When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results.
To do this, it uses a computer program called an algorithm.
Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.
How SEO works
n simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for.
If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
How to optimize for Google
Google famously uses more than 200 ranking factors.
There was even talk way back in 2010 that there could be up to 10,000.
Nobody knows what all of these ranking factors are, but we do know some of them.
How? Because Google told us, and many people—including us—have studied the correlations between various factors and Google rankings.
We’ll discuss some of those shortly. But first, an important point: