What is Affiliate marketing?
Affiliate marketing is a type of performance based marketing, where the business rewards affiliates for bringing the business through a view or click or purchase by efforts by affiliate companies.
In the context of an ordinary person, the affiliate shows the product of the business with which he is associated and gets a commission based on the agreement with the business. In this business model, it is the associates who have a greater role if they want commission.
People involved in Affiliate Marketing
Advertise on your web page blog and advertise the product for business. His remuneration for advertising the product depends only on how he can further his webpage or blog. How famous he is or what topics he knows about his blog and how many people will visit his site. He receives a commission for marketing the product if the person visiting his site clicks or buys the product based on an agreement between him and the business.
They are the people who market their product through the affiliate market. They like to market their product through affiliate market. This type of sale is most attractive to the business as they only have to pay commission if and only if there is a conversion. If the trade occurs, the following conversion will have to be commissioned.
Pay Per Click (PPC)– In Pay per Click programs you get paid for all valid clicks that you generate regardless of leads/sales.
Pay Per Lead (PPL) –In pay per lead programs the advertiser pays you a commission (a fixed amount) for a qualified action which can be a short survey, free trial, install, sign up, online form submission, etc. A pay per lead would be a perfect example of programs. Dating websites that usually pay for a free trial.
Pay Per Sale (PPS)– In pay-per-sale programs the advertiser gives you a percentage of all eligible sales. The most popular pay per sale affiliate program is Amazon Associates where you can earn up to 15% depending on the category of products.
This are those set of people who when they perform any of the above mentioned steps would then enable the business to pay the affiliate marketer.
These customers can go directly to business websites and buy whatever they want. But some times the said customers who come to a particular blog and that particular blog is an affiliate marketer for a business, which is offering some discounts at that particular time. Now this discount or free trial will attract the customer to click / buy through the link given on the affiliate marketer’s web page. Customers who may not know that there is a discount on a particular product are tempted to buy and complete the process.
Affiliates and Affiliate Marketers. This website allows the publisher to access affiliate programs that are suitable for their websites and generate revenue for themselves. This will help in promoting the business of the merchant.
Why do brands like affiliate marketers?
Brand prefers affiliate marketing because:
The affiliate marketers are converted into sales based on the performance and push that the brand has to pay the affiliate marketer. If there is no sale then no commission, then this process is performance driven. Hence the cost of sales has come down drastically.
It has a much better ROI then Cost per Click (CPC) OR Cost per Impression.
Brands get much higher coverage due to the efforts placed by affiliate marketers in promoting its site.
More people get connected to the brand through affiliate marketing thereby creating more partners in the ecosystem. With more partners coming on board the brands gets more reorganization through affiliate marketers.
- It also helps create awareness of the products through the effort of the marketers getting wider reach.
10 Quick Tips About Affiliate Marketing for Beginners.
Sell what you are knowledgeable about. If a person is a specialist of mobile phones then it is advisable to sell the mobile phone. People will recognize your expertise in that niche and enable you to promote brands in that niche.
Start own website. You can purchase a domain and web space from godaddy.com and use word press to create your own website in relation with your niche.
Some of those offering products for affiliate marketing in their niche. Study them thoroughly before signing up. If a company is asking you to provide a credit card, it means that you are a scam. As these companies pay commission on sales, so they can ask you your bank details or PayPal account number. Affiliate programs are usually free.
You product marketing on the website. You will need to add links to affiliate people within your content on the website, seeing which you can click on the website. Example If you are writing about the latest Samsung phones then companies will give a link to this product which you can include in your content.
People are attracted to visual aids. Most website has visual sidebar. So companies naturally provide with images and clipping for you to add-on your website.
Keep updating your content. It is your content that will interest people to come back to your website and look. As the traffic on your website increases, the audience will have the opportunity to see the various products you are affiliated with, which they will be able to purchase through your site.
Use analytical tools like Google on your website. This will give consideration as to the demographics of you and the people who visit your site. This will enable you to choose the right products that will be associated with growth. Sale. Example if people visiting your site are in the age group of 18 to 30 and you are associated with products like home decoration or kitchen remodeling. It will not fly. Change your affiliate to cater to your site’s audience.
Promote your website constantly through different social media methods. It’s a simple calculation. If more people visits your site one day they will start buying from your site thereby giving you commission on sale.
You can then create different sites with content for different audiences. Thereby you can be affiliated with different programs for different sites.
In a nutshell WEBSITE+AFFILIATE PROGRAM+GREAT AND NEW CONTENT+NEW AUDIENCE=SALES = COMMISSION FOR YOU.
Earned $27.50 from One Product Sold via Jumia Affiliate Program
The Jumia affiliate program gives you a platform where you can earn money from the comfort of your home. I earned N4125 ($27.50) from one product sold on Jumia. You can get a steady residual income from the Jumia Affiliate program.