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what is seo writing Learn the Basics of SEO Writing

what is seo writing

According to the SEO Tribunal, 93% of online experiences start on a search engine, which is why most website owners, whether it is a blogger, business or ecommerce site, want to be focused on search engines. They do it through the process of search engine optimization, and many of them employ writers

What is SEO Writing?

SEO is an abbreviation for search engine optimization, which includes making webpages more attractive to search engines as a means of boosting traffic. While search engines use many factors to rank websites and pages in terms of SEO and writing, it uses specific, targeted words or phrases, keywords or keyword phrases to help search and rank web pages. Focuses on creating content.

The challenge of SEO writing is to balance the content to help search engines rank it, while also remaining interesting and appealing to the reader.

Basics of SEO Writing

The first step to becoming an SEO content writer is to understand search engine optimization. For written content, it starts with finding a keyword or phrase to create the content. Often, your client will give it to you.

When you have a topic keyword or phrase, you need to research it. Here’s how:

  1. What is SEO? What is the benefit of these?


1 Enter your keyword or phrase into a keyword tool, such as Google’s Keyword Tool or SEO Book Keyword Tool.
2 Look at the number of searches done for that keyword or phrase over the last month. While you want a lot of searches on that word, the number of searches isn’t your only consideration.
3 How much competition is there for that keyword or phrase? If there’s a lot of searches but also high competition, you may find it hard to rank for that keyword in the search engine. Sometimes it’s better to pick a different keyword with fewer searches, but also, less competition.
4 What other keywords are there? The tools are a big help in identifying keywords that might be better, or variations of the keyword to use in the article to avoid using a single keyword too much and having the search engine penalize for keyword stuffing.

Where to Use Keywords in SEO Writing

After establishing the keywords and phrases you use as a website writer, you need to use them in specific areas on the site. Need to appear in keywords or keyword phrases:

what is seo writing
what is seo writing

*Titles and headlines
*Metadata, such as keywords, description, and title (if you have access to the page’s metadata)
*Links to other pages that are relevant to the phrase
*Within the actual text or content
*Graphic title and description

Note that if you’re being paid to write the content only, you’ll want to use the keyword in titles and subtitles, headlines, and within the article. When you send the article to the client, you’ll want to let the client know what keywords you’ve targeted (unless the client gave you the keywords), so that he or she can put them in the metadata, graphics, and links.

Frequency of Keywords in SEO Writing

One of the problems with writing in search engines is that it can be boring to the reader on the website. In addition, Google, in particular, does not like to overuse a keyword or phrase, which is called keyword stuffing.

Experts reveal “absolute” percentages or disagreements at times to use a keyword. The average appears to be 3% to 7%. There are online programs and WordPress plugins that will analyze your keyword frequency and tell you if it is too high. Sometimes the client will tell you what is expected or there will be an SEO expert on hand who cannot write but can guide you on keyword usage.

SEO Writing for Readers

You have to use your writing talent to use quality, well-written pieces that readers will like or benefit from, and be ready to share, while keeping in mind the time that search engines Need to find and rank them.

Ideally, you should write your article to appeal to the end reader. Your customer will have instructions on factors such as voice and style that you want to follow. Once you have a draft, find places to use the keyword or keyword variation if you haven’t already. Check that you have used them not only in the article, but also in the title, subtitle and headlines.

SEO Success Isn’t All About the Writing

As an SEO content writer, it is important to know that search engine ranking is not determined only on SEO content. You can write the best copy that Google has ever crawled up its spider legs, but you may not get a lot of search traffic. Why? Search results are determined by additional factors, including how other people interact and share the content with the site, how old the website is, and how many other sites link to it, giving the site authority.

While you may not be responsible for these other factors, it will be helpful for you to share this information with your customers, so that they can be sure to do other things that can be done to help search engines find your site. is required.

Becoming an SEO Content Writer

The next step for SEO writing is to dig deep into SEO. The pages of The Balance Small Business have amazing content about search engine optimization.

To find work, search for writing-related job boards, such as MediaBistro, Writers Weekly, and ProBlogger.

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